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Long Live the (Email) King

Have you read ALL your emails today?

There are really only two types of people in the world: the organized, who can’t stand the sight of the little red number in their email inbox, and those that let 36,000 unreads stack up without a care. Either way, email became an integral part of our business lives over the past decade – and has proven that it’s here to stay.

There are almost 4 billion people who use email every single day, and 46% of emails opened are read via a mobile device. We are all walking around with tiny computers in our pockets, pinging us about the best new retail deals, a fresh episode of a podcast, an incoming delivery, and can’t-miss news – it might feel hard to imagine that company emails will be able to stand out from the mix.

Here’s the good news: email still generates $38 for every $1 spent, which is a mind-boggling 3,800% ROI. It’s one of the most effective marketing options out there, and while social channels and flashier new options like texting opt-ins are great and worth researching, email is the tried and true foundation that business communications should be built on.

Recently, we shared some of our best quick email marketing suggestions. First, the subject line carries a lot of weight. Think of it as your chance to stop the scroll – what would catch your eye while sweeping the inbox while waiting in line for coffee? Just like any great first impression, being friendly and personal is key.

Second, focus on the value. What’s your competitive advantage? Do what you do best, and give your readers something that they can’t find anywhere else. Maybe your strength is in the personal touch of your customer service. Maybe you have the best prices out there. Find your niche, and make it shine with offers, exclusive tips, or trials.

Last, don’t be afraid to freshen up the list regularly. If you don’t already, it’s best to treat email marketing like any other part of your business. It needs time, attention, and some strategy in order to be successful. Tricks like segmenting your list between active and inactive users cut off dead weight and will give you more accurate insights next time you take a look at the data. Marketers who used a strategy like this and segmented their campaigns noted as much as a 760% increase in revenue. Not too shabby.

Since we’re coming to you live from right here in your inbox, we’re here to say we’re not leaving any time soon.