We tackled each social media channel differently throughout the campaign, by leveraging each channel’s unique strengths to maximize engagement and growth, while also ensuring that each channel was consistent in its messaging and branding. We successfully met all clients goals through a content- and community-focused strategy:
- Posting content daily across all three social media channels
- Focusing only on the highest-quality media coverage, press materials, and visual content
- Employing targeted community growth and engagement tactics