‘Tis the Season In an increasingly online winter shopping season, it’s going to take a little more than holiday cheer to set your company’s marketing apart. It may have seemed like pumpkin spice latte season just arrived, but corporations are already battening their digital hatches and preparing for a Black Friday geared more towards adding
Since March, almost every advertisement or television commercial has included the line “we’re all this together,” but how are brands practicing what they preach? In 2020, themes of inclusivity have become prevalent more than ever before, partly as a reflection of our heightened collective need for connection and community.  Inclusive marketing is the concept of
What is a traffic ad? The objective of a traffic ad is to drive users to a website.  To begin, you will need a Facebook Business Manager Account. To set one up, click here. Why should you run a traffic ad on Facebook? To start, Facebook has an estimated number of 1.39 million active users
If your business uses Facebook, you should be using Facebook Business Manager. Facebook Business Manager makes it much easier to add additional people to your account as your team and business grow. It also streamlines the process of managing multiple assets and accounts at the same time. (What are assets? Assets refer to Facebook pages,
A good image can make or break your social media post. Psst here’s the secret, it’s the right social media image sizes that make them look so good.  Think about it… you have an amazing image, but it doesn’t fit, so you have to crop some of it out… OR your amazing image was altered
It only takes 10 minutes! What is a Brand Audit? A brand audit is a checkup that evaluates your brand’s position in your market. This quick and easy process allows you to identify the strengths & weaknesses of your brand and how to make it better. Even if you think that your brand has everything

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