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The Rise of the Live Stream

2020 has yielded dramatic increases in business for a few different platforms - how, exactly, did Zoom become industry standard when Skype had about a decade’s head start? Among the many platforms that have seen more and more users flock to their services over the past few months, live streaming...

How UGC Content Can Help

The Social DIY of UGC In the ever-changing social media landscape, new strategies to capture and retain customers are abundant. A few years ago it was the "pivot to video," in which major media companies opted for short-form video clips to disseminate news across Facebook and Twitter. Then came the...

Can Social Media Swing the Vote?

It’s no secret that 2020 has felt vastly different from any year preceding it, putting this year’s election cycle (already the subject of more critical attention than other years) under an even brighter lens. Over the past few months, the social landscape has also shifted as more individuals, businesses and...