‘Tis the Season In an increasingly online winter shopping season, it’s going to take a little more than holiday cheer to set your company’s marketing apart. It may have seemed like pumpkin spice latte season just arrived, but corporations are already battening their digital hatches and preparing for a Black...
How to Create an Inclusive Marketing Strategy
Since March, almost every advertisement or television commercial has included the line "we’re all this together," but how are brands practicing what they preach? In 2020, themes of inclusivity have become prevalent more than ever before, partly as a reflection of our heightened collective need for connection and community. Inclusive...
How To Run A Facebook Traffic Ad
What is a traffic ad? The objective of a traffic ad is to drive users to a website. To begin, you will need a Facebook Business Manager Account. To set one up, click here. Why should you run a traffic ad on Facebook? To start, Facebook has an estimated number...