What is lead generation? Lead Generation is the initiation of consumer interest or inquiry into products or services of a business. The goal behind a lead generation strategy is to offer some sort of value in return for a piece of contact information so that you as a brand can...
Your 2020 Holiday Marketing Guide
‘Tis the Season In an increasingly online winter shopping season, it’s going to take a little more than holiday cheer to set your company’s marketing apart. It may have seemed like pumpkin spice latte season just arrived, but corporations are already battening their digital hatches and preparing for a Black...
How UGC Content Can Help
The Social DIY of UGC In the ever-changing social media landscape, new strategies to capture and retain customers are abundant. A few years ago it was the "pivot to video," in which major media companies opted for short-form video clips to disseminate news across Facebook and Twitter. Then came the...