We have never been more inundated, more connected, or more vulnerable. Headlines and empty shelves haunt us, but if you’re reading this, you’re working, you’re learning, you’re not remaining stagnant. So congrats to you! Now is the time to engage, build and educate your customers. Now is the time to take hold of this unique situation in a way that benefits your brand.
Admit it, your “screen time” is up significantly this week. Ours is, too, and the same goes for your customer base. They’re gathering information left & right and looking to be entertained, so let’s give it to them. Are you a streaming service? Offer an extended free trial. Live entertainment? Remind your followers of the magic of live music; give them something to look forward to. Travel? Inspire wanderlust. Striking an authentic, encouraging tone that gives your customer a sense of belonging is crucial.
Collectively, our clients in the travel industry saw a 101% increase in impressions last week, despite decreasing their advertising budgets by 47% (imagine if they’d increased budgets instead…) And while impressions are impressive, it’s engagement that we need right? Over that same time period, we saw a 53% increase in Instagram engagements for a streaming video service promoting a offer to customers stuck at home. Another client used well-targeted social media and paid search ads to more than double their e-commerce orders (+136%) this month. People. Are. Watching.
Ideas are great, but HOW? Media Whisper’s team of digital marketers and community managers put our heads together to create some universal best practices:
Now is the time to (virtually) come together! If you need help with your digital strategy during this time, let us know.