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The Best Times To Post on Social Media

The biggest challenge marketers face in a social media overloaded world is fitting their content into the mix and getting eyes (and likes) on their posts. As social media algorithms continue to change, marketers and influencers must focus on creating high quality and high-value content that cuts through the noise.

Knowing the best times to post on each platform can help you stay one step ahead and make sense of the content overload. The insights below will help you run campaigns and share content during high engagement times, or capitalize on the quieter hours of social media. Scheduling your posts can help you increase productivity and maximize engagement opportunities for your content. 

Check out the best and worst times to post on Facebook, Twitter, Instagram, and LinkedIn below!

Facebook

  • Best Day: Wednesday
  • Worst Day: Sunday
  • Best Time: 11am, 1pm, 2pm CT
  • Most Consistent Engagement: Tuesday – Thursday 8am – 3pm CT
  • Lowest Engagement: 5pm – 7am CT

Twitter

  • Best Day: Wednesday and Friday
  • Worst Day: Saturday
  • Best Time: 9am CT
  • Most Consistent Engagement: Monday – Friday 8am – 4pm CT
  • Lowest Engagement: 10pm – 4am CT

Instagram

  • Best Day: Wednesday
  • Worst Day: Saturday
  • Best Time: 11am CT Wednesday & 10 – 11am CT Friday
  • Most Consistent Engagement: Monday – Friday 9am – 4pm CT
  • Lowest Engagement: 9pm – 6am CT

LinkedIn

  • Best Day: Wednesday
  • Worst Day: Sunday
  • Best Time: 8 – 10am, 12pm CT Wednesday, 9am, 1 – 2pm CT Thursday & 9am CT Friday
  • Most Consistent Engagement: Tuesday – Friday 8am – 2pm CT
  • Lowest Engagement: 8pm – 4am CT

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