A decade ago, the term "influencer marketing" would have meant nothing -- now, it’s inescapable. Over the past few years, the reputation for influencers has surged from a niche subset of Instagram culture to a viable business tool within the social media landscape. In 2019, businesses made an average of...
We Will Travel Again, but How?
In a recent campaign for a client, we ran the tagline #WeWillTravelAgain. With every stroke of the keyboard, that felt more and more real - like a mantra you repeat until you are overcome with belief (think, "It’s not your fault," à la Good Will Hunting). But it is true, we...
NIVA & The Effort to Save Our Stages
If you have not yet heard of NIVA, you’re about to. No one single source will carry the live music industry through the COVID-19 pandemic, but NIVA is definitely shouldering the lion’s share. The National Independent Venue Association did not exist a mere eight weeks ago yet has already made...